Casey previously managed email operations for an e-commerce agency, running campaigns for dozens of small to mid-sized brands. Now at emailsoftwareinsights.com, Casey focuses on practical aspects like ease of use, template flexibility, A/B testing, and support quality. No gimmicks—just honest walkthroughs of what each platform feels like to set up and use daily.
I didn’t expect much from MailerLite when I first came across this Lithuanian email marketing platform. But they’ve built up over a million users worldwide, which caught my attention. What pulled me in wasn’t flashy marketing, however, but their simple approach and automation features on the free plan (though they halved the allowed subscriber count … Continue reading “MailerLite Review: Is It Worth It for Small Businesses? (2026)”
I stumbled on Kit back when it was still called ConvertKit, and I was hunting for an email marketing platform that gets how online creators work. Nathan Barry built this email marketing tool out of his own frustration in 2013, and that origin story hits home for me. After using the platform for a while … Continue reading “Kit Review: Is It Still Worth It for Creators in 2026?”
Founded back in 2012, Brevo, formerly known as Sendinblue, has transformed from a simple email marketing platform into what they now call a comprehensive CRM suite. Serving over 600,000 customers globally, Brevo offers their platform in six languages, which is especially helpful for my international clients. When people ask me ‘Is Brevo good?’, in most … Continue reading “Brevo Review: Does It Live Up to the Buzz in 2026?”
Remember when email marketing tools didn’t cost an arm and a leg? Noah Kagan from AppSumo apparently did too, which is why he built Sendfox. It’s an email platform that promises all the basics for a one-time payment of $49. Sounds too good to be true? Well, it’s complicated. What is Sendfox? Picture this: you’re … Continue reading “Sendfox Review 2025: The Budget Email Tool That Actually Works?”
Picture this: you’re running marketing for a growing ecommerce brand, juggling emails, SMS, and push notifications across three different tools. Sound familiar? That’s exactly the mess Iterable promises to clean up. But here’s the thing – at enterprise pricing and with a learning curve that’ll make your head spin, is this email platform really worth … Continue reading “Iterable Review 2025: Marketing Automation Platform Analysis”
Picture this: you’re about to deploy a new feature, and suddenly realize your test emails have been hitting real customer inboxes for the past hour. Nightmare fuel, right? That’s exactly the kind of disaster Mailtrap was built to prevent. But here’s the thing—it’s grown way beyond just being a safety net for developers. What is … Continue reading “Mailtrap Review: Email Platform That Actually Gets Testing Right”
Remember when blogging platforms were simple? Before WordPress became a Swiss Army knife of features you’ll never use? Ghost emerged from that exact frustration in 2013, and honestly, it’s refreshing to see an email platform that knows exactly what it wants to be: a clean, fast way to publish content and build an audience. What … Continue reading “Ghost Review: The Open-Source Publishing Platform for 2025”
I’ve been using Mailchimp since 2018 (with some breaks in between), and figured it’s time to share what I’ve learned about this email marketing software. If you’re trying to figure out whether it’s worth the money, here’s my Mailchimp review and experience. Mailchimp isn’t perfect. But I keep coming back to it because they’re one … Continue reading “Mailchimp Review: Is It Still Worth the Hype in 2026?”
ActiveCampaign has come a long way since its humble beginnings in 2003. What started as a small consulting firm has evolved into a powerful marketing automation platform serving over 180,000 businesses globally. So what makes ActiveCampaign stand out in the crowded email marketing space? For starters, their automation builder is impressive. Unlike many email tools … Continue reading “ActiveCampaign Review: Is It Still Worth It in 2025?”