Brevo Pricing: The Full Picture (Plans & Fees) 2026

Brevo pricing starts at $0 and scales with your monthly email volume rather than your contact count. The Free plan sends 300 emails per day, paid plans start with the Starter plan at $9/month ($8.08/month billed yearly), Standard at $18/month ($16.17 yearly), Professional at $499/month ($449.10 yearly), and Enterprise is custom-quoted. Yearly billing saves 10%.

That model makes Brevo (formerly Sendinblue) cost-effective for small businesses with large lists. SMS and WhatsApp credits are sold separately, and add-ons like logo removal, extra seats and sales tools can raise your bill.

This guide breaks down Brevo pricing for every plan, add-on and hidden cost so you can see what you’ll actually pay.

Brevo Pricing at a Glance

Plan	Monthly billing	Yearly billing (per month)	Email sends	Key features
Free	$0	$0	300/day	Templates, drag and drop editor, email & SMS campaigns, Brevo branding
Starter	$9	$8.08	From 5,000/mo	Advanced segmentation, forms, basic reporting, no daily sending limit
Standard	$18	$16.17	From 5,000/mo	Marketing automation, A/B testing, advanced reporting, 1 landing page, no Brevo logo
Professional	$499	$449.10	From 150,000/mo	WhatsApp, popups, web & mobile push, contact scoring, 10 seats, phone support
Enterprise	Custom	Custom	Custom	Dedicated IP, SSO, multi-account management, loyalty engine

Prices exclude taxes and reflect each plan’s entry tier (5,000 emails/month for Starter and Standard). Source: Brevo Help Center, verified October 27, 2026.

Brevo Pricing: Annual vs Monthly Billing

Every Brevo plan except Free gets 10% off when you pay for a year upfront.

Plan	Monthly billing	Yearly billing (per month)	You save per year
Starter	$9	$8.08	~$11
Standard	$18	$16.17	~$22
Professional	$499	$449.10	~$599
Enterprise	Custom	Custom	Negotiated

I’d only choose yearly billing once you know your email volume. Yearly plans can’t be paused, and switching between monthly and yearly means cancelling first, with the change taking effect at the end of your billing period. Monthly plans, by contrast, can be paused for up to 3 months.

How Brevo Pricing Works

Brevo’s pricing structure differs from most email marketing platforms in two ways:

• You pay for email volume, not contact count. Mailchimp and most competitors charge by list size; Brevo charges by how many emails you send each month.
• Contact storage is still capped on lower tiers. Starter and Standard store 500 contacts at the 5,000-email tier, 1,500 at 10,000 and 2,500 at 15,000, rising to 500,000 on higher tiers. If you go over the contact limit on one of those first three tiers, Brevo moves you to the next tier automatically and your price rises.

So while Brevo is friendlier to large lists than contact-based pricing models, it does not offer unlimited contacts on any plan except Enterprise. Unused monthly sends also expire rather than carrying over.

Brevo Pricing Plans Reviewed

Brevo Free Plan

I’ve found Brevo’s free plan to be perfect for testing the platform before committing to a paid tier (the free plan needs no credit card and has no time limit). You can run email and SMS campaigns, send transactional messages, and use the drag and drop editor without spending a dime.

However, the 300-email daily limit, the Brevo branding, and the lack of landing pages and A/B testing make the free plan hard to rely on long-term. Campaigns larger than 300 contacts only reach the first 300 on the scheduled day; the rest have to be requeued manually. In my experience, most users outgrow the free plan once they need consistent sending or better branding control.

For those needing a permanently free account with higher send limits, Sender offers up to 15,000 emails monthly on its free version.

Brevo Starter Plan

Feature	Limit
Contacts	500 to 500,000, depending on tier
Emails	From 5,000/month, no daily limit
Users	1
Segmentation	Advanced segmentation included
A/B testing	Not included
Support	Email support
Reporting	Basic reporting

The Brevo Starter plan is what I’d recommend for freelancers or small businesses looking for reliable email campaigns and basic analytics without complex automation. The Starter plan removes the daily cap, adds forms and advanced segmentation, and now includes Brevo’s MCP integration for managing campaigns from ChatGPT or Claude.

Still, the Brevo logo stays on your emails unless you pay $9/month to remove it, and there’s no A/B testing or landing page builder. I’ve noticed users often move off the Starter plan when they want marketing automation or A/B testing.

Brevo Standard Plan (formerly Business Plan)

Feature	Limit
Contacts	500 to 500,000, depending on tier
Emails	From 5,000/month
Users	1, up to 3 with seat add-ons
Automation	Unlimited automation workflows and contacts
A/B testing	Included
Support	Priority email support
Reporting	Advanced reporting (click heatmaps, geography, device)

The Standard plan, previously called the Business plan, is designed for growing companies ready to scale email campaigns with automation tools. It adds marketing automation, A/B testing for subject lines and content, AI send time optimization, web and event tracking, and removes the Brevo logo at no extra cost.

However, you get one landing page and no WhatsApp, popups or push notifications. From what I’ve seen, most users outgrow it when they need multi-user access for a bigger team or more advanced capabilities like contact scoring.

Brevo Professional Plan

Feature	Limit
Contacts	Up to 2,000,000
Emails	150,000 to 10 million/month
Users	10 seats included (multi-user access)
Landing pages	10 included
Channels	WhatsApp, popups, web & mobile push
Support	Priority support by phone and email
Deliverability	Deliverability specialist support (3 hours/year)

The Professional plan is where Brevo becomes a full multichannel marketing platform. It adds WhatsApp campaigns, popups, web and mobile push, contact scoring, advanced ecommerce features, and AI segmentation for teams managing complex customer interactions.

However, at $499/month ($449.10 billed yearly), it’s a big jump from Standard, especially for mid-sized businesses that won’t use the advanced features.

Brevo Enterprise Plan

Feature	Limit
Contacts	Unlimited
Emails	Custom volumes
Users	Unlimited seats
Security	SAML SSO and 1 dedicated IP included
Support	Dedicated account manager (Customer Success Manager), SLA

Enterprise pricing is custom, built for organizations running high-volume campaigns across brands or markets. On top of everything in Professional, it adds multi-account management, custom objects, custom data integrations, the Brevo Mobile Wallet and a custom loyalty engine.

Custom pricing suits large ecommerce brands or groups managing several business units, which is why enterprise plans are quoted by Brevo’s sales team.

Brevo Hidden Fees & Extra Costs

While Brevo is among the more transparent email marketing platforms, headline Brevo pricing rarely tells the whole story. Here’s what can add to your Brevo cost:

Logo Removal Cost

The Brevo logo appears on Starter emails by default. To remove Brevo branding, you buy a paid add-on called “No Brevo logo”, which costs $9/month and doubles the entry price of the plan. Higher plans (Standard, Professional and Enterprise) carry no Brevo logo, and Free plan branding can’t be removed at all.

Dedicated IP Pricing

A dedicated IP gives you full control over your sender reputation. It costs $251/year as a Professional add-on and is included with Enterprise.

Additional User Seats

Starter includes one seat with no option to add more. Extra marketing seats cost $12/month each on Standard (up to 3 total), while Professional seats come in packs of 5 for $156.60/month.

Sales Tools

Brevo’s CRM tools and sales tools are sold as packages: Sales Essentials costs $31/month (all paid plans) and Sales Advanced costs $64/month (Professional and Enterprise). Extra sales seats are charged at the same price as the package.

Extra Landing Pages

Free and Starter include no landing pages, and Standard includes one with no add-on available. Professional includes 10, and each add-on of 50 more pages costs $250/month (up to 110 pages).

SMS and WhatsApp Credits

SMS credits are sold separately on every plan and priced by recipient country. WhatsApp credits are available on Professional and Enterprise and priced by country and template type.

Brevo Pricing by Email Volume

Brevo pricing climbs in steps as your monthly email volume grows. Here’s what the Starter plan and Standard plan cost at common tiers:

Monthly emails	Starter	Standard
5,000	$9	$18
10,000	$17	$35
20,000	$32	$69
40,000	$46	$89
60,000	$65	$104
100,000	$82	$139
250,000	–	$249

So, how much does it cost to send 10,000 emails a month? Around $17/month on Starter or $35/month on Standard, based on the table above.

Brevo Pay-As-You-Go Costs

Pay-as-you-go credits suit businesses that send email campaigns occasionally or have seasonal peaks. Prepaid email credits never expire, come in packs from 5,000 to 1 million emails, and one credit equals one email sent. Larger packs lower your per-email rate.

Credits are used after your monthly plan quota runs out, so they also work as overflow. Brevo notes pay-as-you-go accounts don’t include phone support.

Brevo SMS Pricing & Costs

Brevo pricing for SMS is pay-as-you-go: you buy SMS credits (starting from 100) on top of any plan, and the price depends on the recipient’s country.

Brevo WhatsApp Campaign Pricing

To country	Price in USD
US & Canada	$0.0327
Australia	$0.109
UK	$0.0872
India	$0.0218
Netherlands	$0.2071
Nigeria	$0.0763
Malaysia	$0.1199
Indonesia	$0.0545

• Plan requirement. WhatsApp is available on Professional and Enterprise only.
• Credits flexibility. Credits are prepaid and priced by country and template type (marketing or utility).
• US restriction. As of April 2025, Meta suspended WhatsApp marketing templates for US phone numbers (+1).

Brevo Transactional Email & API Pricing

Brevo pricing includes transactional email on every plan, via API and SMTP with webhooks and unlimited log retention.

Brevo Pricing vs. Competitors: Which Costs Less?

When comparing Brevo pricing with other email marketing platforms, the biggest difference is what you pay for: sends, not subscribers.

Is Brevo Worth the Price?

In my assessment, Brevo pricing makes the most sense for small and mid-sized businesses that want multichannel marketing (email, SMS and WhatsApp) without paying enterprise prices. It’s particularly strong for ecommerce brands with big lists and moderate send frequency.

However, teams that need more sophisticated CRM capabilities or deeper analytics may find better fits elsewhere.ActiveCampaign and HubSpot excel at customer journey mapping, while Klaviyo dominates ecommerce personalization.

For startups prioritizing the lowest cost over multichannel features, Sender delivers comparable email marketing functionality at an even more accessible price.

Brevo Pricing FAQs