Jordan has worked in email marketing for over a decade, including time as a CRM manager for a retail brand and a consultant for SaaS startups. At emailsoftwareinsights.com, Jordan tests automation tools, deliverability, and analytics features to see how they actually perform in real use. The goal is to highlight what works, what doesn't, and where software might be overhyped.
Founded back in 2012, Brevo, formerly known as Sendinblue, has transformed from a simple email marketing platform into what they now call a comprehensive CRM suite. Serving over 600,000 customers globally, Brevo offers their platform in six languages, which is especially helpful for my international clients. When people ask me ‘Is Brevo good?’, in most … Continue reading “Brevo Review: Does It Live Up to the Buzz in 2026?”
Remember when email marketing tools didn’t cost an arm and a leg? Noah Kagan from AppSumo apparently did too, which is why he built Sendfox. It’s an email platform that promises all the basics for a one-time payment of $49. Sounds too good to be true? Well, it’s complicated. What is Sendfox? Picture this: you’re … Continue reading “Sendfox Review 2025: The Budget Email Tool That Actually Works?”
Remember when blogging platforms were simple? Before WordPress became a Swiss Army knife of features you’ll never use? Ghost emerged from that exact frustration in 2013, and honestly, it’s refreshing to see an email platform that knows exactly what it wants to be: a clean, fast way to publish content and build an audience. What … Continue reading “Ghost Review: The Open-Source Publishing Platform for 2025”
I’ve been using Mailchimp since 2018 (with some breaks in between), and figured it’s time to share what I’ve learned about this email marketing software. If you’re trying to figure out whether it’s worth the money, here’s my Mailchimp review and experience. Mailchimp isn’t perfect. But I keep coming back to it because they’re one … Continue reading “Mailchimp Review: Is It Still Worth the Hype in 2026?”
ActiveCampaign has come a long way since its humble beginnings in 2003. What started as a small consulting firm has evolved into a powerful marketing automation platform serving over 180,000 businesses globally. So what makes ActiveCampaign stand out in the crowded email marketing space? For starters, their automation builder is impressive. Unlike many email tools … Continue reading “ActiveCampaign Review: Is It Still Worth It in 2025?”
Back in 2011, Moosend launched and has since grown into a pretty solid email marketing platform. The first thing that caught my attention when testing it was how they’ve managed to create something that’s genuinely easy to use while still packing in some powerful automation features. Moosend is clearly aimed at smaller businesses, freelancers, and … Continue reading “Moosend Review (2025): Worth Your Money?”
Back in 2009, three guys wanted to fix email delivery—that seemingly simple but actually nightmarish part of running an online business. Fast forward to today, SendGrid, now part of Twilio’s growing family, has become a major player in the email game, catching the attention of smaller businesses, freelancers, and content creators who need straightforward email … Continue reading “SendGrid Review: Actually Good or Just Hype?”
EngageBay positions itself as an affordable all-in-one alternative to expensive CRM platforms like HubSpot, offering marketing automation, sales management, and customer service tools under one roof. Since launching in 2018, this cloud-based email marketing platform has attracted over 150,000 growing companies worldwide with its competitive pricing and comprehensive feature set. But does it deliver on … Continue reading “EngageBay Review 2025: Complete Guide to CRM Tool”
I’ve been watching Ontraport for a while now, and it’s fascinating how they’ve built something genuinely comprehensive without falling into the enterprise complexity trap. While HubSpot and Salesforce chase big corporations with feature bloat, this Santa Barbara company keeps focusing on what growing businesses actually need. After nearly two decades in business, they’re serving thousands … Continue reading “Ontraport Review 2025: All-in-One CRM That Actually Delivers”